| __timestamp | ASML Holding N.V. | Microsoft Corporation |
|---|---|---|
| Wednesday, January 1, 2014 | 318672000 | 20488000000 |
| Thursday, January 1, 2015 | 345700000 | 20324000000 |
| Friday, January 1, 2016 | 374800000 | 19198000000 |
| Sunday, January 1, 2017 | 416600000 | 19942000000 |
| Monday, January 1, 2018 | 488000000 | 22223000000 |
| Tuesday, January 1, 2019 | 520500000 | 23098000000 |
| Wednesday, January 1, 2020 | 544900000 | 24709000000 |
| Friday, January 1, 2021 | 725600000 | 25224000000 |
| Saturday, January 1, 2022 | 909600000 | 27725000000 |
| Sunday, January 1, 2023 | 1113200000 | 30334000000 |
| Monday, January 1, 2024 | 1165700000 | 32065000000 |
In pursuit of knowledge
In the ever-evolving landscape of global technology, Microsoft Corporation and ASML Holding N.V. stand as titans, each with its unique approach to managing Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Microsoft consistently outpaced ASML in SG&A spending, with figures peaking at approximately $30 billion in 2023, a 47% increase from 2014. In contrast, ASML's SG&A expenses grew by 250% over the same period, reaching over $1 billion in 2023. This disparity highlights Microsoft's expansive operational scale compared to ASML's more focused growth strategy. The data for 2024 is incomplete, but the trend suggests continued growth for both companies. As these industry leaders navigate the complexities of global markets, their SG&A strategies offer valuable insights into their operational efficiencies and market positioning.
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