Comparing Innovation Spending: Salesforce, Inc. and ServiceNow, Inc.

A Decade of Innovation: Salesforce vs. ServiceNow

In the ever-evolving tech landscape, innovation is the lifeblood of success. Over the past decade, Salesforce, Inc. and ServiceNow, Inc. have been at the forefront of this innovation race, significantly increasing their research and development (R&D) investments. From 2014 to 2024, Salesforce's R&D spending surged by over 680%, peaking in 2023, while ServiceNow's investment grew by an impressive 1,600%, reaching its highest in 2024. This strategic focus on innovation has enabled both companies to maintain their competitive edge in the software industry. Notably, Salesforce consistently outspent ServiceNow, with its R&D expenses in 2023 being more than double that of ServiceNow. As we look to the future, these investments are likely to drive further technological advancements, shaping the digital transformation landscape. Explore the chart to see how these tech giants have prioritized innovation over the years.