Salesforce, Inc. or Adobe Inc.: Who Invests More in Innovation?

Innovation Race: Salesforce vs. Adobe

In the ever-evolving tech landscape, innovation is the key to staying ahead. Over the past decade, Salesforce, Inc. and Adobe Inc. have been at the forefront, investing heavily in research and development (R&D) to maintain their competitive edge. From 2014 to 2023, Salesforce's R&D expenses surged by over 700%, peaking in 2023 with a 5% increase from the previous year. Adobe, not far behind, saw a 367% increase in the same period, with a notable 13% rise in 2023. This consistent investment underscores their commitment to innovation, with Salesforce slightly outpacing Adobe in recent years. As these tech giants continue to push boundaries, their R&D investments reflect their strategic priorities and future growth ambitions. The data reveals a fascinating trend: while both companies are committed to innovation, Salesforce has consistently invested more, highlighting its aggressive growth strategy.