Salesforce, Inc. vs ServiceNow, Inc.: SG&A Expense Trends

Salesforce vs. ServiceNow: A Decade of SG&A Evolution

In the ever-evolving tech landscape, Salesforce, Inc. and ServiceNow, Inc. have emerged as titans, each carving out a niche in enterprise solutions. Over the past decade, from 2014 to 2024, their Selling, General, and Administrative (SG&A) expenses have showcased intriguing trends.

Salesforce's SG&A expenses have surged by approximately 457%, reflecting its aggressive expansion and market penetration strategies. In contrast, ServiceNow's expenses have grown by about 995%, underscoring its rapid scaling and increasing market footprint. Notably, Salesforce's expenses peaked in 2023, while ServiceNow's continued to rise, reaching their highest in 2024.

These trends highlight the strategic investments both companies are making to sustain growth and innovation. As the tech industry continues to evolve, monitoring these financial metrics offers valuable insights into the operational strategies of these industry leaders.