SG&A Expenses: A Tale of Two Giants

In the ever-evolving landscape of global business, understanding the financial strategies of industry leaders is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of two prominent companies: SAP SE and Garmin Ltd., from 2014 to 2023.

SAP SE: A Steady Climb

SAP SE, a titan in enterprise software, has consistently increased its SG&A expenses over the years. From 2014 to 2023, SAP's expenses grew by approximately 88%, peaking in 2022. This trend reflects SAP's strategic investments in marketing and administrative capabilities to maintain its competitive edge.

Garmin Ltd.: A Gradual Rise

Garmin Ltd., known for its innovative GPS technology, also saw a significant rise in SG&A expenses, with a 94% increase over the same period. This growth underscores Garmin's commitment to expanding its market presence and enhancing customer engagement.

Both companies demonstrate a strategic focus on SG&A investments, albeit with different trajectories, highlighting their unique approaches to sustaining growth and innovation.