SAP SE and HubSpot, Inc.: SG&A Spending Patterns Compared

SG&A Spending Patterns: A Tale of Two Companies

In the ever-evolving landscape of global business, understanding the financial strategies of industry leaders is crucial. Over the past decade, SAP SE and HubSpot, Inc. have demonstrated distinct approaches to their Selling, General, and Administrative (SG&A) expenses.

From 2014 to 2023, SAP SE, a titan in enterprise software, consistently allocated a significant portion of its budget to SG&A, peaking at approximately €11 billion in 2022. This reflects a steady commitment to maintaining its market dominance. In contrast, HubSpot, Inc., a dynamic player in the CRM space, exhibited a remarkable growth trajectory. Starting with just over $100 million in 2014, HubSpot's SG&A expenses surged by over 1,200% to reach $1.3 billion in 2023.

This comparison highlights the strategic differences between a well-established giant and a rapidly growing innovator, offering valuable insights into their operational priorities and market strategies.