Cost of Revenue Trends: ServiceNow, Inc. vs Zebra Technologies Corporation

Cost of Revenue Trends: ServiceNow, Inc. vs Zebra Technologies Corporation

In the ever-evolving landscape of technology, understanding cost dynamics is crucial. Over the past decade, ServiceNow, Inc. and Zebra Technologies Corporation have showcased intriguing trends in their cost of revenue. From 2014 to 2023, ServiceNow's cost of revenue surged by approximately 820%, reflecting its rapid growth and expansion in the tech industry. In contrast, Zebra Technologies experienced a more modest increase of around 176% during the same period, indicating a steady yet less aggressive growth trajectory.

Key Insights

• ServiceNow's Growth: Starting at just 25% of Zebra's cost in 2014, ServiceNow closed the gap significantly by 2023, reaching nearly 78% of Zebra's cost of revenue.
• Zebra's Stability: Despite fluctuations, Zebra maintained a consistent upward trend, peaking in 2022.

These trends highlight the contrasting strategies and market positions of these two tech giants, offering valuable insights for investors and industry analysts.