Research and Development Investment: Salesforce, Inc. vs Keysight Technologies, Inc.

A Decade of Innovation: Salesforce vs. Keysight Technologies

In the ever-evolving tech landscape, research and development (R&D) investment is a key driver of innovation and growth. Over the past decade, Salesforce, Inc. and Keysight Technologies, Inc. have demonstrated contrasting strategies in their R&D expenditures. From 2014 to 2023, Salesforce's R&D spending surged by over 700%, peaking in 2023 with a remarkable $5 billion investment. This reflects Salesforce's aggressive push to maintain its leadership in cloud-based solutions. In contrast, Keysight Technologies, a leader in electronic measurement solutions, increased its R&D spending by approximately 150% over the same period, reaching nearly $919 million in 2024. This steady growth underscores Keysight's commitment to precision and innovation in its niche market. As we look to the future, these investments highlight the companies' strategic priorities and their potential to shape the tech industry's trajectory.