Salesforce, Inc. or Electronic Arts Inc.: Who Invests More in Innovation?

Innovation Investment: Salesforce vs. Electronic Arts

In the ever-evolving tech landscape, innovation is the key to staying ahead. Over the past decade, Salesforce, Inc. and Electronic Arts Inc. have been at the forefront of this race, investing heavily in research and development (R&D). From 2014 to 2024, Salesforce has consistently outpaced Electronic Arts in R&D spending, with a notable increase of over 700% from 2014 to 2023. In contrast, Electronic Arts has seen a more modest growth of approximately 116% over the same period.

A Decade of Growth

Salesforce's R&D expenses surged from just over $600 million in 2014 to nearly $5 billion in 2023, reflecting its commitment to innovation in cloud computing and customer relationship management. Meanwhile, Electronic Arts, a leader in the gaming industry, increased its R&D investment from $1.1 billion to $2.3 billion, focusing on enhancing gaming experiences. This data highlights the strategic priorities of these tech giants as they navigate the competitive landscape.