SAP SE or NetApp, Inc.: Who Manages SG&A Costs Better?

SAP SE vs. NetApp, Inc.: A Decade of SG&A Management

In the ever-evolving landscape of global business, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, SAP SE and NetApp, Inc. have demonstrated contrasting approaches to SG&A cost management. From 2014 to 2023, SAP SE's SG&A expenses have shown a significant upward trend, peaking at approximately $11 billion in 2022, reflecting a 112% increase from 2014. In contrast, NetApp, Inc. has maintained a more stable SG&A expenditure, with a slight decrease of around 2% over the same period, averaging around $2 billion annually.

This data highlights SAP SE's aggressive expansion strategy, potentially investing heavily in marketing and administrative capabilities. Meanwhile, NetApp, Inc.'s consistent SG&A spending suggests a more conservative approach, focusing on efficiency and cost control. As businesses navigate the complexities of the modern economy, these insights offer valuable lessons in strategic financial management.