Selling, General, and Administrative Costs: SAP SE vs Nokia Oyj

A Comparative Analysis of SG&A Expenses: SAP SE vs Nokia Oyj

In the ever-evolving landscape of global technology giants, understanding the financial strategies of industry leaders is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of SAP SE and Nokia Oyj from 2014 to 2023. Over this period, SAP SE consistently outpaced Nokia Oyj in SG&A spending, reflecting its expansive growth strategy. In 2022, SAP SE's SG&A expenses peaked at approximately €11 billion, marking a 112% increase from 2014. In contrast, Nokia Oyj's expenses showed a more modest growth, peaking at around €3.8 billion in 2016, before stabilizing around €3 billion in recent years. This disparity highlights SAP SE's aggressive market positioning and investment in administrative capabilities, while Nokia Oyj maintains a more conservative approach. As the tech industry continues to evolve, these financial strategies will play a pivotal role in shaping the future of these two giants.