SG&A Expense Trends: SAP SE vs Workday, Inc.

In the ever-evolving landscape of enterprise software, understanding the financial strategies of industry giants like SAP SE and Workday, Inc. is crucial. Over the past decade, from 2014 to 2023, both companies have shown distinct trends in their Selling, General, and Administrative (SG&A) expenses, reflecting their strategic priorities.

SAP SE, a leader in enterprise application software, has seen its SG&A expenses grow by approximately 88% from 2014 to 2022, peaking in 2022. This growth underscores SAP's commitment to expanding its global footprint and enhancing customer engagement. However, a slight dip in 2023 suggests a strategic shift or efficiency improvements.

Conversely, Workday, Inc., a cloud-based financial management and human capital management software provider, has experienced a staggering 940% increase in SG&A expenses over the same period. This rapid growth highlights Workday's aggressive market expansion and investment in innovation.

These trends offer valuable insights into the competitive dynamics and strategic directions of these two industry leaders.