SG&A Efficiency Analysis: Comparing SAP SE and Fortinet, Inc.

SG&A Efficiency: A Decade of Insights

In the ever-evolving landscape of global business, understanding the efficiency of Selling, General, and Administrative (SG&A) expenses is crucial. Over the past decade, SAP SE and Fortinet, Inc. have demonstrated contrasting trajectories in their SG&A expenditures. From 2014 to 2023, Fortinet's SG&A expenses surged by over 520%, reflecting its aggressive growth strategy. In contrast, SAP SE's expenses grew by approximately 88%, indicating a more stable expansion.

A Tale of Two Strategies

Fortinet's rapid increase in SG&A spending, peaking at $2.2 billion in 2023, underscores its commitment to scaling operations and capturing market share. Meanwhile, SAP SE, with a peak of $11 billion in 2022, showcases a balanced approach, maintaining its market leadership while optimizing operational costs. This analysis offers a window into how these tech giants navigate financial strategies to sustain growth and competitiveness.