Selling, General, and Administrative Costs: ServiceNow, Inc. vs VMware, Inc.

A Tale of Two Tech Giants: ServiceNow vs. VMware

In the ever-evolving tech landscape, understanding the financial dynamics of industry leaders is crucial. ServiceNow, Inc. and VMware, Inc. have been pivotal players, each showcasing unique financial trajectories over the past decade. From 2014 to 2023, ServiceNow's Selling, General, and Administrative (SG&A) expenses surged by over 900%, reflecting its aggressive growth strategy. In contrast, VMware's SG&A expenses grew by approximately 147%, indicating a more stable expansion approach.

By 2023, ServiceNow's SG&A expenses reached nearly 4.2 billion, while VMware's expenses were slightly higher at 5.5 billion. This comparison highlights ServiceNow's rapid scaling efforts, while VMware maintains a steady course. Notably, data for 2024 is incomplete, with VMware's figures yet to be reported, leaving room for speculation on future trends. As these tech titans continue to innovate, their financial strategies will undoubtedly shape the industry's future.