ServiceNow, Inc. and VeriSign, Inc.: SG&A Spending Patterns Compared

SG&A Spending Patterns: A Tale of Two Tech Giants

In the ever-evolving tech landscape, ServiceNow, Inc. and VeriSign, Inc. present a fascinating study in contrasting SG&A (Selling, General, and Administrative) spending patterns. Over the past decade, ServiceNow has seen a meteoric rise in its SG&A expenses, growing by over 1,000% from 2014 to 2023. This reflects its aggressive expansion strategy and commitment to scaling operations. In contrast, VeriSign's SG&A expenses have remained relatively stable, with only a modest increase of about 8% over the same period, highlighting its focus on maintaining operational efficiency.

The data reveals that by 2023, ServiceNow's SG&A expenses were nearly 20 times higher than those of VeriSign, underscoring the divergent paths these companies have taken. While ServiceNow's growth trajectory is impressive, the missing data for 2024 suggests a potential shift or recalibration in strategy. This comparison offers valuable insights into how different business models impact financial strategies in the tech industry.