SG&A Efficiency: A Tale of Two Innovators

In the dynamic world of technology, ServiceNow, Inc. and Pure Storage, Inc. have emerged as leaders, each with a unique approach to managing Selling, General, and Administrative (SG&A) expenses. Over the past decade, ServiceNow has consistently outpaced Pure Storage in SG&A spending, reflecting its aggressive growth strategy. From 2014 to 2023, ServiceNow's SG&A expenses surged by nearly 850%, peaking at approximately $4.16 billion in 2023. In contrast, Pure Storage's expenses grew by about 1,870%, reaching around $1.12 billion in the same year.

This divergence highlights ServiceNow's focus on scaling operations and expanding market reach, while Pure Storage emphasizes efficiency and cost management. Notably, 2024 data for ServiceNow is missing, suggesting a potential shift or anomaly in reporting. As these companies continue to innovate, their SG&A strategies will be crucial in shaping their competitive edge.