ServiceNow, Inc. and Wipro Limited: SG&A Spending Patterns Compared

SG&A Spending Patterns: A Tale of Two Giants

In the ever-evolving tech landscape, ServiceNow, Inc. and Wipro Limited stand as titans, each with distinct strategies reflected in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, ServiceNow's SG&A expenses surged by over 1,000%, highlighting its aggressive growth strategy. In contrast, Wipro's expenses grew by approximately 135%, indicating a more stable, mature approach.

ServiceNow's Rapid Ascent

ServiceNow's SG&A expenses grew from $437 million in 2014 to nearly $4.8 billion in 2024, showcasing its commitment to scaling operations and expanding market reach. This growth underscores its focus on innovation and customer acquisition.

Wipro's Steady Path

Wipro, a seasoned player, saw its SG&A expenses rise from $54 billion to $127 billion over the same period. This steady increase reflects its strategic investments in maintaining a competitive edge in the global IT services market.

These contrasting spending patterns offer a glimpse into the strategic priorities of these industry leaders.