Who Optimizes SG&A Costs Better? ServiceNow, Inc. or Gartner, Inc.

Optimizing SG&A Costs: A Tale of Two Giants

In the competitive landscape of enterprise software, ServiceNow, Inc. and Gartner, Inc. have been pivotal players. Over the past decade, these companies have demonstrated distinct strategies in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, ServiceNow's SG&A expenses surged by approximately 850%, reflecting its aggressive growth strategy. In contrast, Gartner's expenses increased by about 210%, indicating a more measured approach.

ServiceNow's rapid expansion is evident, with its SG&A costs peaking at $4.16 billion in 2023, compared to Gartner's $2.70 billion. This disparity highlights ServiceNow's focus on scaling operations and market penetration. However, the data for 2024 shows a missing value for Gartner, suggesting a potential shift or anomaly in their financial reporting.

As these industry leaders continue to evolve, their strategies in optimizing SG&A costs will remain a critical factor in their financial health and market positioning.