| __timestamp | ASE Technology Holding Co., Ltd. | Microsoft Corporation |
|---|---|---|
| Wednesday, January 1, 2014 | 13673000000 | 20488000000 |
| Thursday, January 1, 2015 | 14295000000 | 20324000000 |
| Friday, January 1, 2016 | 15099000000 | 19198000000 |
| Sunday, January 1, 2017 | 15767000000 | 19942000000 |
| Monday, January 1, 2018 | 19552000000 | 22223000000 |
| Tuesday, January 1, 2019 | 22389000000 | 23098000000 |
| Wednesday, January 1, 2020 | 23806000000 | 24709000000 |
| Friday, January 1, 2021 | 27191000000 | 25224000000 |
| Saturday, January 1, 2022 | 30384000000 | 27725000000 |
| Sunday, January 1, 2023 | 25930017000 | 30334000000 |
| Monday, January 1, 2024 | 27353513000 | 32065000000 |
Cracking the code
In the competitive world of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. From 2014 to 2023, Microsoft Corporation and ASE Technology Holding Co., Ltd. have shown distinct strategies in optimizing these costs. Microsoft, with a consistent upward trend, saw its SG&A expenses grow by approximately 48% over the decade, peaking in 2023. In contrast, ASE Technology's expenses increased by about 90% until 2022, before a notable decline in 2023. This suggests a strategic shift or cost-cutting measures. While Microsoft’s expenses are higher, their growth is more stable, indicating efficient scaling. ASE Technology's recent dip could signal a focus on efficiency. Understanding these trends offers valuable insights into how tech giants manage operational costs in a dynamic market.
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