Apple Inc. and MicroStrategy Incorporated: SG&A Spending Patterns Compared

A Tale of Two Companies: SG&A Spending Trends

In the ever-evolving landscape of corporate finance, understanding the spending patterns of industry giants can offer valuable insights. Over the past decade, Apple Inc. and MicroStrategy Incorporated have showcased contrasting approaches to their Selling, General, and Administrative (SG&A) expenses.

Apple, a titan in the tech industry, has seen its SG&A expenses grow by approximately 118% from 2014 to 2023, reflecting its expansive global operations and marketing strategies. In 2023, Apple's SG&A expenses were nearly 100 times greater than those of MicroStrategy, highlighting its massive scale.

Conversely, MicroStrategy, a leader in business intelligence, has maintained a more conservative growth in SG&A expenses, with a modest increase of around 15% over the same period. This restrained spending reflects its focused business model and strategic investments.

These spending patterns underscore the diverse strategies employed by companies to navigate the competitive tech landscape.