Who Optimizes SG&A Costs Better? Apple Inc. or Intel Corporation

Optimizing SG&A: A Tale of Two Giants

In the ever-evolving tech landscape, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining competitive advantage. From 2014 to 2023, Apple Inc. and Intel Corporation have showcased distinct strategies in optimizing these costs. Apple, with its innovative product line and global reach, has seen its SG&A expenses grow by approximately 117%, reflecting its aggressive expansion and marketing strategies. In contrast, Intel's SG&A expenses have decreased by about 31%, indicating a more conservative approach, possibly focusing on operational efficiency and cost-cutting measures.

Apple's peak in 2024, with expenses reaching over 2.6 times its 2014 figures, contrasts sharply with Intel's 2023 dip, marking a strategic divergence. This data highlights the different paths these tech titans have taken in navigating the complexities of the global market. As we look to the future, the question remains: which strategy will prove more sustainable?