Who Optimizes SG&A Costs Better? Apple Inc. or Shopify Inc.

Optimizing SG&A: A Tale of Two Giants

In the ever-evolving landscape of technology, Apple Inc. and Shopify Inc. stand as titans, each with its unique approach to managing Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Apple has consistently demonstrated a robust strategy, with SG&A expenses growing from approximately $12 billion to $25 billion. This reflects a steady increase, aligning with Apple's expansive growth and market dominance.

Conversely, Shopify, a rising star in the e-commerce sector, has seen its SG&A expenses surge from a modest $57 million in 2014 to nearly $1.7 billion in 2023. This exponential growth underscores Shopify's aggressive expansion and investment in scaling its operations.

While Apple's SG&A expenses are significantly higher, reflecting its larger scale, Shopify's rapid increase highlights its dynamic growth trajectory. The data reveals a fascinating contrast in how these companies manage their operational costs amidst their respective growth journeys.