Apple Inc. or Accenture plc: Who Manages SG&A Costs Better?

Apple Inc. vs. Accenture plc: A Decade of SG&A Management

In the ever-evolving landscape of corporate finance, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Apple Inc. and Accenture plc have demonstrated contrasting approaches to handling these costs. From 2014 to 2024, Apple consistently reported higher SG&A expenses, peaking at approximately $26 billion in 2024, a 117% increase from 2014. In contrast, Accenture's SG&A expenses grew by 106% over the same period, reaching around $11 billion in 2024. This data suggests that while both companies have seen significant growth, Apple's expansion in SG&A costs has been more pronounced. The trend highlights Apple's aggressive investment in marketing and administrative functions, whereas Accenture's more conservative approach reflects its focus on operational efficiency. As these giants continue to evolve, their strategies in managing SG&A expenses will remain a key indicator of their financial health.