Apple Inc. vs NVIDIA Corporation: SG&A Expense Trends

A Tale of Two Giants: Apple Inc. and NVIDIA Corporation

In the ever-evolving tech landscape, Apple Inc. and NVIDIA Corporation have emerged as titans, each carving out a unique niche. Over the past decade, their Selling, General, and Administrative (SG&A) expenses have revealed intriguing trends. From 2014 to 2024, Apple's SG&A expenses surged by approximately 117%, reflecting its expansive growth and market dominance. In contrast, NVIDIA's expenses grew by nearly 510%, underscoring its rapid ascent in the graphics and AI sectors.

Key Insights

• Apple's Steady Climb: Apple's SG&A expenses consistently increased, peaking in 2024, highlighting its strategic investments in marketing and administration.
• NVIDIA's Rapid Growth: NVIDIA's expenses, though smaller in absolute terms, grew at a faster rate, indicating aggressive expansion and innovation.

These trends not only showcase the financial strategies of these tech giants but also hint at their future trajectories in a competitive market.