Selling, General, and Administrative Costs: Apple Inc. vs Texas Instruments Incorporated

A Tale of Two Giants: Apple Inc. vs Texas Instruments

In the ever-evolving landscape of technology, the financial strategies of industry leaders like Apple Inc. and Texas Instruments Incorporated offer a fascinating glimpse into their operational priorities. Over the past decade, from 2014 to 2024, Apple has consistently outpaced Texas Instruments in Selling, General, and Administrative (SG&A) expenses, reflecting its expansive global reach and aggressive marketing strategies. In 2024, Apple's SG&A expenses surged to approximately 26 billion, marking a 117% increase from 2014. In contrast, Texas Instruments maintained a more conservative approach, with its SG&A expenses peaking at around 1.8 billion in 2014 and showing a modest decline over the years. This stark contrast highlights Apple's focus on brand dominance and innovation, while Texas Instruments emphasizes efficiency and steady growth. As these tech titans continue to shape the future, their financial strategies remain a testament to their unique paths to success.