Breaking Down SG&A Expenses: Apple Inc. vs Advanced Micro Devices, Inc.

A Tale of Two Giants: Apple Inc. vs. Advanced Micro Devices, Inc.

In the ever-evolving tech landscape, understanding the financial strategies of industry leaders is crucial. Over the past decade, Apple Inc. and Advanced Micro Devices, Inc. (AMD) have showcased contrasting approaches in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Apple's SG&A expenses have consistently grown, peaking at approximately $26 billion in 2023, reflecting a 117% increase from 2014. This growth underscores Apple's expansive marketing and administrative strategies to maintain its global dominance.

Conversely, AMD's SG&A expenses, while significantly lower, have seen a dramatic rise, especially post-2020, with a 137% increase from 2014 to 2023. This surge highlights AMD's aggressive push to capture market share in the competitive semiconductor industry. The data for 2024 is incomplete, but the trends suggest continued strategic investments by both companies.