Breaking Down SG&A Expenses: Salesforce, Inc. vs Ubiquiti Inc.

A Tale of Two Companies: Salesforce vs. Ubiquiti

In the ever-evolving landscape of technology, Salesforce, Inc. and Ubiquiti Inc. present a fascinating study in contrasts. Over the past decade, Salesforce has seen its Selling, General, and Administrative (SG&A) expenses skyrocket by over 450%, reflecting its aggressive growth strategy and market expansion. In 2014, Salesforce's SG&A expenses were approximately $2.8 billion, but by 2023, they had surged to nearly $16.1 billion.

Conversely, Ubiquiti Inc. has maintained a more conservative approach, with its SG&A expenses growing by about 240% over the same period. Starting at around $23.6 million in 2014, Ubiquiti's expenses reached approximately $81 million in 2024. This stark difference highlights the divergent paths these companies have taken: Salesforce's focus on rapid expansion versus Ubiquiti's steady, controlled growth.

As we look to the future, these trends offer valuable insights into the strategic priorities and operational efficiencies of these tech giants.