Operational Costs Compared: SG&A Analysis of Microsoft Corporation and Keysight Technologies, Inc.

A Decade of SG&A: Microsoft vs. Keysight

In the ever-evolving tech landscape, operational efficiency is paramount. Over the past decade, Microsoft Corporation and Keysight Technologies, Inc. have showcased contrasting trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Microsoft's SG&A expenses surged by approximately 56%, reflecting its expansive growth and strategic investments. In contrast, Keysight's expenses grew by about 77%, indicating its aggressive market positioning and operational scaling.

Key Insights

• Microsoft's Strategy: Despite a larger base, Microsoft's SG&A expenses grew steadily, highlighting its focus on maintaining operational efficiency while expanding its global footprint.
• Keysight's Growth: With a smaller initial base, Keysight's expenses increased significantly, underscoring its commitment to innovation and market expansion.

This analysis offers a window into the strategic priorities of two tech giants, each navigating the complexities of growth and efficiency in a competitive market.