Selling, General, and Administrative Costs: Apple Inc. vs Zebra Technologies Corporation

A Tale of Two Giants: Apple Inc. vs Zebra Technologies Corporation

In the ever-evolving landscape of technology, understanding the financial dynamics of industry leaders is crucial. This chart offers a fascinating glimpse into the Selling, General, and Administrative (SG&A) expenses of two prominent companies: Apple Inc. and Zebra Technologies Corporation, from 2014 to 2023.

Apple Inc., a titan in consumer electronics, has seen its SG&A expenses grow by over 117% from 2014 to 2023, reflecting its expansive global operations and marketing prowess. In contrast, Zebra Technologies, a leader in enterprise asset intelligence, has maintained a more modest increase of approximately 160% in the same period, highlighting its strategic focus on efficiency and innovation.

Interestingly, the data for 2024 is incomplete for Zebra Technologies, suggesting a potential shift or anomaly in their financial reporting. This comparison underscores the diverse strategies these companies employ to navigate the competitive tech industry.