Selling, General, and Administrative Costs: Apple Inc. vs Trimble Inc.

A Tale of Two Giants: Apple Inc. vs Trimble Inc.

In the ever-evolving landscape of technology, understanding the financial dynamics of industry leaders is crucial. This chart offers a fascinating glimpse into the Selling, General, and Administrative (SG&A) expenses of Apple Inc. and Trimble Inc. over the past decade. From 2014 to 2023, Apple Inc. has consistently demonstrated a robust growth trajectory, with SG&A expenses increasing by over 117%, reflecting its expansive global operations and marketing prowess. In contrast, Trimble Inc., a leader in GPS technology, has shown a more modest increase of approximately 69% in the same period, highlighting its strategic focus on niche markets.

Interestingly, while Apple's SG&A expenses peaked in 2024, Trimble's data for that year remains elusive, suggesting potential shifts in financial strategy or reporting. This comparison not only underscores the scale of Apple's operations but also highlights Trimble's steady, focused growth in a competitive market.