Selling, General, and Administrative Costs: Apple Inc. vs CyberArk Software Ltd.

A Tale of Two Companies: Apple Inc. vs CyberArk Software Ltd.

In the ever-evolving landscape of technology, understanding the financial dynamics of industry giants like Apple Inc. and emerging players such as CyberArk Software Ltd. offers valuable insights. Over the past decade, Apple has consistently demonstrated its prowess, with Selling, General, and Administrative (SG&A) expenses growing by approximately 117% from 2014 to 2023. This reflects Apple's expansive global operations and marketing strategies. In contrast, CyberArk, a leader in cybersecurity, has seen its SG&A expenses increase by nearly 837% over the same period, highlighting its aggressive growth and market penetration efforts.

While Apple's SG&A expenses dwarf those of CyberArk, the latter's rapid growth trajectory is noteworthy. The data for 2024 remains incomplete, but the trends suggest continued strategic investments by both companies. This comparison underscores the diverse strategies employed by tech companies to maintain competitive edges in their respective markets.