ServiceNow, Inc. or Atlassian Corporation: Who Manages SG&A Costs Better?

ServiceNow vs. Atlassian: A Decade of SG&A Management

In the competitive landscape of tech giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Over the past decade, ServiceNow, Inc. and Atlassian Corporation have shown distinct strategies in handling these costs. From 2014 to 2024, ServiceNow's SG&A expenses surged by over 990%, reaching nearly $4.79 billion. In contrast, Atlassian's expenses grew by approximately 1,860%, peaking at $1.49 billion.

A Tale of Two Strategies

ServiceNow's aggressive expansion is evident in its higher SG&A costs, reflecting its investment in growth and market penetration. Meanwhile, Atlassian's more conservative approach has allowed it to maintain a leaner cost structure, focusing on efficiency and innovation.

The Bottom Line

As both companies continue to evolve, their SG&A management strategies will play a pivotal role in shaping their financial futures. Investors and stakeholders should closely monitor these trends to gauge long-term sustainability.