A Tale of Two Giants: Apple Inc. vs. ServiceNow, Inc.

SG&A Spending Patterns Over a Decade

In the ever-evolving tech landscape, understanding the financial strategies of industry leaders is crucial. Over the past decade, Apple Inc. and ServiceNow, Inc. have demonstrated distinct approaches to their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Apple has consistently increased its SG&A spending, peaking at approximately $26 billion in 2024, a 117% rise from 2014. This reflects Apple's commitment to maintaining its market dominance through strategic investments.

Conversely, ServiceNow, Inc. has shown a remarkable growth trajectory, with SG&A expenses soaring by over 1,000% from 2014 to 2024. This surge underscores ServiceNow's aggressive expansion strategy in the enterprise software market. As these two giants continue to shape the tech industry, their spending patterns offer valuable insights into their future directions and priorities.