Operational Costs Compared: SG&A Analysis of Apple Inc. and Adobe Inc.

A Decade of SG&A: Apple Inc. vs. Adobe Inc.

In the ever-evolving tech industry, operational efficiency is key to maintaining a competitive edge. Over the past decade, Apple Inc. and Adobe Inc. have demonstrated distinct strategies in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Apple Inc. consistently outpaced Adobe Inc. in SG&A spending, reflecting its expansive global operations and marketing prowess. In 2023, Apple’s SG&A expenses were approximately 3.7 times higher than Adobe’s, highlighting its larger scale and market reach.

Adobe, however, has shown a remarkable growth trajectory, with its SG&A expenses more than tripling from 2014 to 2024. This increase underscores Adobe’s strategic investments in innovation and customer engagement. As both companies continue to adapt to market demands, their SG&A trends offer valuable insights into their operational priorities and future growth potential.