Apple Inc. or QUALCOMM Incorporated: Who Manages SG&A Costs Better?

Apple vs. Qualcomm: A Decade of SG&A Management

In the ever-evolving tech industry, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Apple Inc. and QUALCOMM Incorporated have demonstrated contrasting approaches to handling these costs. From 2014 to 2024, Apple's SG&A expenses have surged by approximately 117%, reflecting its expansive growth and investment in global operations. In contrast, Qualcomm's expenses have increased by about 20%, showcasing a more conservative fiscal strategy.

Apple's SG&A costs peaked in 2024, reaching nearly 26 billion, while Qualcomm's expenses remained relatively stable, peaking at around 2.8 billion in the same year. This disparity highlights Apple's aggressive market expansion compared to Qualcomm's steady approach. As these tech giants continue to innovate, their financial strategies offer valuable insights into their operational priorities and market positioning.