Breaking Down SG&A Expenses: Apple Inc. vs Microsoft Corporation

A Tale of Two Giants: Apple Inc. vs Microsoft Corporation

In the ever-evolving landscape of technology, Apple Inc. and Microsoft Corporation have consistently been at the forefront, not just in innovation but also in their financial strategies. A key component of their financial health is the Selling, General, and Administrative (SG&A) expenses, which reflect their operational efficiency and market strategies.

From 2014 to 2024, Microsoft has consistently outpaced Apple in SG&A expenses, with a notable 56% increase over the decade, peaking at $32 billion in 2024. Apple, while more conservative, saw a 117% rise, reaching $26 billion in the same year. This trend highlights Microsoft's aggressive market expansion and Apple's strategic investments in brand and customer experience.

Understanding these expenses provides a window into how these tech titans allocate resources to maintain their competitive edge, offering valuable insights for investors and industry watchers alike.