Apple Inc. and Telefonaktiebolaget LM Ericsson (publ): SG&A Spending Patterns Compared

A Tale of Two Giants: Apple Inc. vs. Ericsson's SG&A Spending

In the ever-evolving tech landscape, understanding the financial strategies of industry leaders is crucial. Over the past decade, Apple Inc. and Telefonaktiebolaget LM Ericsson have showcased distinct patterns in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Apple's SG&A expenses have surged by over 117%, reflecting its aggressive expansion and marketing strategies. In contrast, Ericsson's spending, while consistently higher, has shown a more modest increase of around 39% during the same period.

Interestingly, 2023 marked a peak for both companies, with Ericsson's SG&A expenses reaching their highest at approximately 3.77 billion, while Apple's expenses slightly dipped from the previous year. This divergence highlights the different operational focuses of these tech titans. As we look to the future, the absence of data for Ericsson in 2024 leaves room for speculation on its strategic shifts.