Apple Inc. vs Microchip Technology Incorporated: SG&A Expense Trends

SG&A Expense Trends: Apple Inc. vs Microchip Technology

In the ever-evolving landscape of technology, understanding the financial strategies of industry giants like Apple Inc. and Microchip Technology Incorporated is crucial. Over the past decade, from 2014 to 2024, Apple has consistently outpaced Microchip in Selling, General, and Administrative (SG&A) expenses, reflecting its expansive global operations and marketing prowess.

Apple's SG&A expenses have surged by approximately 117% from 2014 to 2024, peaking at around $26 billion in 2024. This growth underscores Apple's aggressive investment in brand development and customer engagement. In contrast, Microchip Technology's SG&A expenses have grown by about 175% over the same period, reaching nearly $734 million in 2024. While smaller in scale, this increase highlights Microchip's strategic efforts to expand its market presence.

These trends offer a glimpse into the contrasting business models of these tech titans, with Apple focusing on scale and Microchip on strategic growth.