Apple Inc. vs Electronic Arts Inc.: SG&A Expense Trends

A Tale of Two Giants: Apple Inc. and Electronic Arts Inc.

In the ever-evolving landscape of technology and entertainment, Apple Inc. and Electronic Arts Inc. have carved distinct paths. Over the past decade, from 2014 to 2024, their Selling, General, and Administrative (SG&A) expenses reveal intriguing trends. Apple, a titan in consumer electronics, has seen its SG&A expenses soar by over 117%, reflecting its aggressive expansion and marketing strategies. In contrast, Electronic Arts, a leader in gaming, has maintained a more modest growth of around 57% in the same period. This divergence highlights Apple's relentless pursuit of market dominance, while EA focuses on strategic investments in gaming innovation. As we look to the future, these trends offer a glimpse into the strategic priorities of these industry leaders, with Apple emphasizing scale and EA honing its creative edge.