Apple Inc. vs Broadridge Financial Solutions, Inc.: SG&A Expense Trends

SG&A Expense Trends: Apple Inc. vs Broadridge Financial Solutions, Inc.

In the ever-evolving landscape of corporate finance, understanding the trends in Selling, General, and Administrative (SG&A) expenses is crucial for investors and analysts alike. Over the past decade, Apple Inc. has demonstrated a remarkable increase in its SG&A expenses, growing by approximately 117% from 2014 to 2024. This reflects Apple's aggressive expansion and marketing strategies, which have solidified its position as a tech giant.

Conversely, Broadridge Financial Solutions, Inc., a key player in financial technology, has seen its SG&A expenses rise by about 144% over the same period. This growth underscores Broadridge's commitment to innovation and client service in a competitive market.

These trends highlight the strategic priorities of both companies, with Apple focusing on brand dominance and Broadridge on technological advancement. Investors should consider these factors when evaluating potential growth and profitability.