A Decade of SG&A: Apple vs. Salesforce

In the ever-evolving tech landscape, operational efficiency is paramount. Over the past decade, Apple Inc. and Salesforce, Inc. have showcased distinct trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Apple's SG&A expenses surged by approximately 117%, reflecting its expansive growth and market dominance. In contrast, Salesforce's SG&A expenses skyrocketed by nearly 457%, underscoring its aggressive expansion strategy.

Key Insights

• Apple's Steady Climb: Starting at $11.99 billion in 2014, Apple's SG&A expenses reached $26.1 billion by 2024, highlighting a consistent upward trend.
• Salesforce's Rapid Growth: From a modest $2.76 billion in 2014, Salesforce's expenses soared to $15.41 billion in 2024, marking its relentless pursuit of market share.

This analysis offers a glimpse into how these tech giants allocate resources to maintain their competitive edge.