Selling, General, and Administrative Costs: Apple Inc. vs International Business Machines Corporation

A Tale of Two Giants: Apple Inc. vs IBM in SG&A Costs

In the ever-evolving landscape of technology, the financial strategies of industry titans like Apple Inc. and International Business Machines Corporation (IBM) offer a fascinating glimpse into their operational priorities. Over the past decade, from 2014 to 2024, both companies have navigated the complexities of selling, general, and administrative (SG&A) expenses with distinct approaches.

Apple's SG&A expenses have shown a steady upward trajectory, increasing by approximately 117% from 2014 to 2024. This reflects Apple's aggressive expansion and marketing strategies, crucial for maintaining its innovative edge. In contrast, IBM's SG&A costs have fluctuated, peaking in 2024 with a 31% increase from 2014, indicating strategic shifts in its business model.

These financial maneuvers underscore the dynamic nature of the tech industry, where adaptability and strategic foresight are key to sustaining growth and competitiveness.