Comparing SG&A Expenses: Apple Inc. vs Wipro Limited Trends and Insights

A Tale of Two Giants: Apple Inc. vs Wipro Limited

In the ever-evolving landscape of global business, the Selling, General, and Administrative (SG&A) expenses of companies offer a window into their operational strategies. From 2014 to 2024, Apple Inc. and Wipro Limited have showcased contrasting trends in their SG&A expenditures. Apple, a titan in consumer electronics, has seen a steady increase in its SG&A expenses, growing by approximately 117% over the decade. This reflects its aggressive marketing and expansive retail strategies. Meanwhile, Wipro Limited, a leader in IT services, has experienced a more dramatic rise, with its SG&A expenses surging by about 135%. This indicates Wipro's strategic investments in global expansion and service diversification. The data reveals that while both companies are investing heavily in their operations, Wipro's growth trajectory in SG&A expenses is notably steeper, highlighting its ambitious global outreach.