SG&A Efficiency Analysis: Comparing Apple Inc. and Gartner, Inc.

SG&A Efficiency: A Tale of Two Giants

In the ever-evolving landscape of technology and research, Apple Inc. and Gartner, Inc. stand as titans, each with its unique approach to managing Selling, General, and Administrative (SG&A) expenses. Over the past decade, Apple has consistently increased its SG&A expenses, peaking at approximately $26 billion in 2024, reflecting a strategic investment in marketing and administrative efficiency. This represents a growth of over 117% since 2014. In contrast, Gartner, Inc. has shown a steady rise, with SG&A expenses reaching around $2.7 billion in 2023, marking a 208% increase from 2014. This divergence highlights Apple's expansive scale and market reach, while Gartner's growth underscores its strategic focus on research and advisory services. Notably, data for 2024 is missing for Gartner, indicating potential shifts or strategic pivots. As these companies navigate the future, their SG&A strategies will be pivotal in maintaining competitive advantage.