SG&A Efficiency Analysis: Comparing Apple Inc. and Micron Technology, Inc.

SG&A Efficiency: A Tale of Two Giants

In the ever-evolving landscape of technology, Apple Inc. and Micron Technology, Inc. stand as titans, each with its unique approach to managing Selling, General, and Administrative (SG&A) expenses. Over the past decade, Apple has consistently demonstrated a robust growth in SG&A efficiency, with expenses rising from approximately $12 billion in 2014 to over $26 billion in 2024. This represents a staggering 117% increase, reflecting Apple's strategic investments in marketing and administration to maintain its market dominance.

Conversely, Micron Technology, Inc. has shown a more modest increase in SG&A expenses, from around $707 million in 2014 to $1.13 billion in 2024, marking a 60% rise. This indicates a more conservative approach, focusing on operational efficiency. As these companies navigate the competitive tech industry, their SG&A strategies offer valuable insights into their broader business philosophies.