Apple Inc. or Applied Materials, Inc.: Who Manages SG&A Costs Better?

Who Manages SG&A Costs Better: Apple Inc. or Applied Materials, Inc.?

In the competitive landscape of technology giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Apple Inc. has consistently reported higher SG&A expenses compared to Applied Materials, Inc., reflecting its expansive global operations and marketing strategies. However, when viewed as a percentage of revenue, Apple's SG&A costs have remained relatively stable, showcasing efficient cost management despite its scale.

From 2014 to 2024, Apple's SG&A expenses grew by approximately 117%, while Applied Materials saw a 102% increase. This indicates that both companies are expanding their operational footprints, but Apple's growth in expenses is more aligned with its revenue growth. As of 2024, Apple's SG&A expenses are nearly 15 times that of Applied Materials, highlighting the vast difference in their operational scales. This data provides a fascinating insight into how these tech titans manage their operational costs in a rapidly evolving market.