Selling, General, and Administrative Costs: Apple Inc. vs GoDaddy Inc.

A Tale of Two Giants: Apple Inc. vs. GoDaddy Inc.

In the ever-evolving landscape of technology, the financial strategies of companies like Apple Inc. and GoDaddy Inc. offer a fascinating glimpse into their operational priorities. Over the past decade, Apple has consistently invested in its Selling, General, and Administrative (SG&A) expenses, reflecting a robust growth strategy. From 2014 to 2023, Apple's SG&A costs surged by over 117%, peaking at approximately $26 billion in 2023. This increase underscores Apple's commitment to maintaining its market dominance through strategic marketing and administrative excellence.

Conversely, GoDaddy Inc., a leader in web hosting and domain registration, has shown a more modest increase in SG&A expenses, growing by around 206% from 2014 to 2023. Despite a smaller scale, GoDaddy's strategic investments in customer acquisition and brand development are evident. Notably, data for 2024 is missing, leaving room for speculation on future trends.

This comparison highlights the diverse approaches of two industry leaders in navigating the competitive tech landscape.