ServiceNow, Inc. and Intuit Inc.: SG&A Spending Patterns Compared

SG&A Spending Patterns: ServiceNow vs. Intuit

In the dynamic world of tech giants, understanding spending patterns can reveal much about a company's strategic priorities. ServiceNow, Inc. and Intuit Inc., two leaders in their respective fields, have shown distinct trends in their Selling, General, and Administrative (SG&A) expenses over the past decade. From 2014 to 2024, Intuit's SG&A expenses have surged by over 225%, reflecting its aggressive expansion and investment in customer engagement. Meanwhile, ServiceNow's SG&A expenses have grown by nearly 1,000%, highlighting its rapid scaling and market penetration efforts.

A Decade of Growth

In 2014, Intuit's SG&A expenses were approximately four times that of ServiceNow. Fast forward to 2024, and while Intuit's expenses have more than tripled, ServiceNow has closed the gap significantly, with its expenses now nearing 84% of Intuit's. This shift underscores ServiceNow's strategic focus on growth and market capture, positioning it as a formidable competitor in the tech industry.