ServiceNow, Inc. or Adobe Inc.: Who Manages SG&A Costs Better?

Who Manages SG&A Costs Better: ServiceNow or Adobe?

In the competitive landscape of tech giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Adobe Inc. and ServiceNow, Inc. have shown distinct strategies in handling these costs. Adobe's SG&A expenses have surged by approximately 229% from 2014 to 2024, reflecting its expansive growth and market dominance. Meanwhile, ServiceNow has seen a staggering increase of around 995% in the same period, indicative of its rapid scaling and aggressive market penetration.

Despite Adobe's larger absolute SG&A expenses, ServiceNow's relative growth in costs suggests a strategic investment in scaling operations. As of 2024, Adobe's SG&A expenses are about 52% higher than ServiceNow's, highlighting its larger operational scale. This data provides a fascinating insight into how these tech leaders balance growth with cost management, offering valuable lessons for businesses aiming to optimize their operational expenditures.