Microsoft Corporation or VeriSign, Inc.: Who Manages SG&A Costs Better?

Microsoft vs. VeriSign: A Decade of SG&A Management

In the ever-evolving tech industry, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Microsoft Corporation and VeriSign, Inc. have demonstrated contrasting approaches to SG&A cost management. From 2014 to 2023, Microsoft's SG&A expenses have surged by approximately 56%, reflecting its expansive growth strategy. In contrast, VeriSign's SG&A costs have remained relatively stable, with a modest increase of around 8% over the same period.

Microsoft's aggressive investment in sales and marketing aligns with its broader strategy to capture market share and innovate. Meanwhile, VeriSign's steady SG&A expenses suggest a more conservative approach, focusing on maintaining its core business operations. Notably, data for 2024 is missing for VeriSign, indicating potential changes in reporting or strategy. This analysis highlights the diverse strategies tech giants employ to balance growth and cost management.